Next Gen ATP Finals

We were tasked with creating the brand identity for the inaugural Next Gen ATP Finals, a major new annual tournament in the tennis calendar. The aim of the event was to promote the upcoming generation of tennis stars, and excite a new generation of fans.

We created all aspects of the brand identity, including the logo and trophy, press advertising and assets for onsite applications.

We also developed a bespoke font for the event, lending a unique character to the event. The font was eventually rolled-out to other areas of the ATP brand.

Client: ATP