Fever-Tree Championships

Junction were appointed to create a fresh and exciting creative treatment for the Fever-Tree Championships, reflecting its unique status as a world-class modern sporting event with a long, fascinating history.

A new colour scheme and typographic style was introduced incorporating title sponsor, Fever-Tree. This was applied to signage and wayfinding applications as well as merchandise, print, tickets and vehicles. Feature areas were created to provide off-court interest around the venue - a welcome distraction in the event of rain!

Applauded by sponsors, the LTA and visitors alike, the event now has a new contemporary feel which doesn’t fail to acknowledge the history of Queen’s Club and its contribution to the game of tennis.

Client: LTA