Day and weeks of being confined to barracks, with just family members, has brought all the creative boys and girls to the yard. Well to Zoom at least.
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With the COVID-19 pandemic impacting sports events and brands world-wide, it's easy for officials and marketers to feel powerless. But one thing's for sure: The sporting calendar will resume. The question is—will you be ready?
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Sure, we all obsess on the big stuff, but sometimes the competitive edge is in the very small stuff. Read how Liverpool FC, Google and UPS went to ridiculous lengths to get an edge. And read how Junction Design created a 30 metre graphic round a house for one its clients, that became one of the talking points of the 2018 World Cup, much to the delight of the client!!
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People come to a sporting event and are drawn in to the pageantry and drama by the stadium branding. If you are providing them with hospitality you are an integral part of that experience and have a duty continue the experience when they move from stadium to dining table.
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A 10-step guide to getting it right.
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From Kettering Town to Red Bull, sports branding is big business. Get it right and you're a hero, but get it wrong and the consequences don't bear thinking about. But how do you get it right?
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